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| Eudora rewards e-Commerce buyers who learn about cosmetics using a gamified Izzui Channel |
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In addition to marketing its products in its own stores, Eudora has a strong commitment to the growth of their e-Commerce channels.
As part of its extensive online marketing efforts, the company develops a large quantity of videos that teach about using its products and relies on the contribution of recognized fashion bloggers to position the brand on social networks.
In order to deliver on their commitment to a superior customer experience and to strengthen online sales, Eudora decided to implement Izzui’s Content Engagement Platform to launch a social learning channel focused on video content related to cosmetics.
The Eudora cosmetic channel started with 15 courses in which users can earn points, levels and receive trophies. Channel surfers access relevant content for free and can accumulate up to 30% discounts for purchases made on the e-commerce portal of the brand.
Izzui’s Managing Director Alfredo Leone stated that "as a Content Engagement Platform focused on social content marketing for brands with massive followers on social networks, Izzui provides an ideal channel to improve the relationship between brands and customers, strengthening specific lines of business, such as e-commerce”. In this sense, Leone highlighted the enormous power of using learning to engage customers before, during and after the time of purchase, enabling brands to build lasting relationships with its customers through linking e-commerce with e-learning and games.
"Izzui provides a unique way to create interactive channels that are relevant, fun and engaging. Our goal is to combine games, learning and social networks connecting people and brands, online and globally" said Leone, explaining that Izzui can be implemented on the web, Facebook and mobile devices, importing content from YouTube, Vimeo and Slideshare, or uploading any digital content from PowerPoint to HTML5 or FLASH.
More information: http://channel.izzui.com/eudora/
Edudora provides a wide range of products combining quality, technology and sophistication.
August 2014
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Eudora is a brand of the Boticario Group, leading player in the beauty segment in Brazil. As a leading Brazilian cosmetics brand, Eudora has a multichannel delivery model with focus on direct sales.