AMERiCA LEARNiNG MEDiA

Cegos, an international leader in Training and Development, is pursuing its expansion. After buying out Integrata, the number one training company on the German market, last December, Cegos is setting up in Chile. The Group has set out to extend its influence over the whole Latin American zone and will support multinationals in their international learning projects. Other new locations are planned shortly in South America.

Cegos has been operating in Latin America for some years now through its network of e-learning distributor partners, and has today its own base in Chile. This regional platform has been set up specifically to help multinationals roll out their international training projects.

José Montes, Cegos Group Chairman, said: "Today Latin America is a major growth driver in the training sector. Chile is a good place to start because the market is mature, and very stable from a legal viewpoint: many multinationals have bases there. The country is also a standard-setter in management, one of our flagship areas of expertise."

The Cegos platform in Chile is headed by Javier Hermosilla. This Chilean national has an excellent grasp of the finer points of the market and the key international accounts.

To cement its development, Cegos will rely on its in-depth knowledge of multinational groups, which are very well established in Latin America.

The Group will also benefit from the complementarity between its regional platform and its partners network: the latter will continue to market Cegos’s e-learning solutions in Brazil, Chile, Colombia, Mexico, etc., while the Chilean office will focus on the main global training programs of South American, Asian and European companies.

This new base in Chile is a first step: Cegos should be opening a second office in Brazil in summer 2015.