AMERiCA LEARNiNG MEDiA

How can we effectively combine formal training with informal learning, for maximum effectiveness of knowledge exploitation? What are the keys to developing successful social learning projects? How can be solved the coexistence of different generations in the same workplace, and problems arising from cultural differences and different learning styles?

Interview to Martin Wallace, Management Consultant, Wallace Executive - he worked as Business Development Manager at PAULEY - Interactive E-Learning

(@americalearning) “As is the case with all training types I believe engagement is the key element within an E-Training Package, it's not enough to put forward a list of questions or a page full of information and assume that the learner is taking all of the information in. We need to make E-Training packages interactive, using all forms of multimedia to get the learner full involved, make them concentrate on just what we are showing them and not on what else is going on around them”, Martin Wallace said.

What can we expect when we talk about Next Generation E-Learning?

Martin Wallace: The next phase of E-Learning is already here, Gamification, lending itself to the notion of increased interactivity, using games engines and 3D modelling to bring to life training packages which will drive user engagement through the roof. Although it is not like playing a traditional computer game, this software can really help employees get to grips with concepts that traditional E-Learning doesn't.

The biggest issue with it currently is affordability, the average SME can't afford to construct a fully interactive E-Learning Platform, however as with all technological advances, the early adopters set the way for the rest of the industry. Also the affordability element can be more of a perceived issue as I have already saw within platforms created by my own company, how this software can actually be used to save companies money.

How can we effectively combine formal training with informal learning, for maximum effectiveness of knowledge exploitation within companies and organizations?

By using a Learning Management System (LMS) that has good quality tutorials and support services, can go a long way to making both types of learners happy. We can provide an engaging learning environment through the use of social media learning tools, which are becoming more popular. These systems can be used to combine the best elements of formal training and informal learning whether it be step by step instructions or trial and error.

How can be solved the coexistence of different generations in the same workplace, and problems arising from cultural differences and different learning styles?

With increased multimedia usage, we have the ability to integrate multiple learning styles within E-Training programs, whether the user is more of a tactile, visual or auditory learner, the materials can be structured for a fair usage of all styles. Tactile was always a difficulty previously however with increased interactivity there are plenty of options now available for that type of learner.

What are the keys to developing successful social learning projects?

1. To be classified as a social learning project it has to take place within a social media environment to begin with, this would be the first key.

2. Secondly taking the environment into account the projects would have to make use of social interaction, realistically within the network.

3. Thirdly some form of measurable education must have taken place, be it tested information exchange or some form of change in understanding relevant to the material or course.

4. Lastly the information should be lasting and not just for existence within the project itself but also in the real world.

What are some of the changes you would like to see in the e-learning industry?

I would like to see the industry grow further into markets where currently training can only be carried out in a classroom environment. Certain governing bodies within a range of industries forbid the use of E-Learning to deliver their content, in a large amount of these cases the work being covered is all theory based and could easily be integrated into an E-Training facility. E-Learning can make training more accessible and affordable to everyone, this should be a goal for all organisations.

How can students become producers of content? Do you think the appearance of learning solutions based on social networks such as Izzui can help increase this trend?

Social media is a useful tool and Izzui is a great step in the right direction. I feel it is important for students to share information, ideas and experiences and all the platforms such as Twitter and Facebook should be utilised fully. I would like to see more schools integrate the use of Social Media into activities allowing students to create a share content with others, as this promotes a culture of collaboration between peers which is an essential social skill.

What tips can you recommend to develop successful sales experiences in e-learning Industry?

To  generate the sales leads I would always say you need to be where your customers are, trade fairs, learning exhibitions, business expos are all great for showcasing your products. For successful experiences, you have to listen to your customer and be prepared to be flexible. As a supplier it is always cheaper and easier for you to repackage something you have done already for someone else, or to try and roll out a product you have spent a lot of time developing, however if that isn't exactly what your customer wants, they will never be entirely happy with it. So listen to your customer and advise them well on what is available.

What are your favourite interactive applications to incorporate in corporate training processes?

I have two favourites, the first is quite basic, a quiz to test knowledge, used at random points throughout the program, to show current understanding then later they can be used to show new/learned understanding. It is useful for trainees to see progress and trainers to assess development.

I also like the integration of 3D models of products where appropriate, allowing the learner to see the item as if it were in-front of them. Normally this type of learning would have to be done manually however it is sometimes not possible to get a 360 degree view of the actual item and dependent upon size of item or amount of trainees the learner does not get a good opportunity to study it. Whereas with a 3D model the item can be studied all around and there is no one else trying to take it from you.