Past Editions
| Success Stories |
| Glenfiddich to educate Brazilian market about the art of Single Malt in a fun and interactive way using Izzui Channels |
|
(@americalearning) As part of its international marketing strategy and with the objective to strengthen brand awareness and deepen the relationship with its current and potential customers, Glenfiddich used Izzui’s Content Engagement Platform (www.izzui.com) to launch a social learning channel for anyone interested in scotch.
The Glenfiddich Channel developed with Izzui already has more than 30 videos with mini challenges to encourage users to compete while learning. The channel experience includes different levels and badges achieved based on understanding of whiskey in general and of Glenfiddich unique characteristics.
"The ability to achieve brand engagement and differentiation among current and potential customers is becoming a growing priority for all brands online. With Izzui, companies have a platform to expand brand awareness and deepen customer loyalty", said Alfredo Leone, Izzui’s CEO.
According to Leone, Izzui is a powerful Content Engagement Platform focused on social marketing and e-learning that allows to recover the relationship between brands and online audiences. “Brands can easily create interactive and gamified learning channels accessible via web, Facebook and mobile devices, importing content from YouTube, Vimeo and Slideshare, or any digital content from PowerPoint to HTML5 or FLASH", he added.
"Izzui provides a unique way to create relevant, fun and engaging learning channels. Our goal is to combine marketing, brand awareness and social networks into an online experience that connects people and brands online and offline", said Leone.
More information: http://channel.izzui.com/Glenfiddich
July 2013
|
Glenfiddich whiskey (produced by traditional Scottish brand William Grant & Sons) is the most awarded Single Malt in the world. William Grant founded the renowned distillery in 1887, and since then has produced the most celebrated scotch brands in history.
The achievements collected within the Glenfiddich Channel are converted into prizes, while the best players are invited to exclusive events promoted by the celebrated brand in various cities throughout Brazil.