AMERiCA LEARNiNG MEDiA

North America Learning Management System Market- expected to reach the mark of $7.83 billion by 2018. Know the results of MicroMarketMonitor’s LMS market research.

by Rana Gopal - Assistant Manager at MarketsandMarkets

In today’s age, traditional learning methods are futile in helping the overall development of an individual. The learning methods need to be revamped, so that the necessary subject expertise and employability skills can be inculcated. In this age of internet, online learning resources act as a boost to the conventional methods, allowing Learning management systems (LMS) to help in the planning, implementation, and assessment of e-learning methodologies.

As of now, these new systems are proving to be very useful and this trend is going to continue. Globally, the LMS market was valued at $2.58 billion in 2013. It is expected to reach the mark of $7.95 billion by 2018. The market is projected to grow annually at 25.24% during the forecast period, 2013 to 2018. The top industry leaders in this segment are BlackBoard, Moodle, and Desire2Learn. Blackboard’s business strategy has been to enter into emerging markets with strategic relationships and acquisition opportunities.

The North American learning management systems (LMS) market is expected to grow from $2.23 billion in 2014 to $6.48 billion in 2019, at an estimated CAGR of 23.78%, during the period 2014-2019. The market is primarily driven by the new government initiatives in this region.

In terms of products, a NA Student Management market is expected to grow from $613.8 million in 2014 to 1.24 billion in 2018 at a CAGR of 20.03% from 2013 to 2018.

NA has been leading the adoption of LMS. Most of the competition in the LMS market comes from this region, as more than 50% of LMS providers target the NA market. With saturation in the LMS market for enterprises in the NA region, rapid adoption by SMBs is likely to happen. NA LMS market is expected to proliferate with SaaS deployment model becoming the de-facto approach for LMS.

There have been many acquisitions and partnerships happening in this market space over the last 5 years. In November 2012, Blackboard and Pearson partnered to integrate Pearson’s learning solution MyLab & Mastering and Blackboard Learn (LMS) and expand its integrated product to worldwide markets and not limited to North America. In November 2012, Blackboard and Ellucian partnered to achieve real-time data transfer between the two products. Blackboard also partnered with Kalutra, an open source video platform to enable institutions using Moodleroom based platform to access Kalutra’s advanced video tools in leaning management system. Blackboard partnered with Quanam, a consulting firm to expand its presence in Latin America and help higher education institutions, government agencies, and corporations with their learning initiatives.

In the North America region, the learning management systems (LMS) cater to the need of comprehensive learning modules that allows experts to create customized content for their courses and to design unique lesson delivery structure. Thus, learning management systems help in creating a holistic and dynamic learning environment. These learning solutions are flexible and scalable that best suit the specific organizational requirements. These systems help in creating a more interactive and personalized learning environment in a digitized format. Moreover, it supports enterprises to address the skill imbalance challenge by managing capabilities effectively. Blending traditional learning management solutions with cloud technology, the SaaS delivery of the North American learning management systems applications have been designed so that organizations can focus on the delivery of effective training, and development practices and outsource the burden of LMS maintenance to the vendors.

Financial crisis in North America has served as a catalyst for change in the ongoing learning and development pattern. The governments of the world’s chief economies such as the U.S. and Canada have taken many initiatives in order to revamp the inefficiencies of conventional learning module. These learning management systems and solutions are being encouraged in this region and we are noticing increased numbers of collaborations between North American learning management systems providers and universities or organizations in the recent times.

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